Become Yourself with Medifast
Posted by loseweight | Tagged as: diet
It was just over two weeks ago when Medifast launched their latest branding promotion to “Become Yourself” amid a flurry of TV advertising and magazine promotion. So what is all the fuss about and how does this make life easier for dieters?
The launch featured a collection of new 30-second and 15-second TV commercials that focused on a real Medifast client, as well as their new social media and digital creative campaigns. It is based on the many cases of positive feedback the company has been getting from clients that lost weight easily and better still, managed to stay slim long after finishing the diet.
A real Medifast success story is showcased on the TV ads as Jessica Westmoreland stuns viewers by having lost a massive 85 lbs through being on the Medifast Program. The campaign follows her story since losing all that weight. Jessica truly has “Become Yourself” by taking control of her life and starting her own law firm. Add to that she became an athlete and is now eagerly planning her forthcoming wedding.
The campaign also see the launch of their new website, MedifastNow.com which features each of the company’s weight loss support channels. These are designed to provide clients with several options to suit their individual weight loss requirements. The website carries information on their online direct-to-consumer channel, branded as Medifast Direct along with their free personal coaching support channel, Take Shape For Life and details of the real world weekly support meetings that include an expert counselor to help with the ongoing program.
To their credit, since 1980 Medifast has been recommended by over 20,000 doctors which is a strong recommendation of trust. The Medifast 5 & 1 Plan allows clients to lose as much as two to five pounds per week or as much as 20 pounds during the first month. This is their most popular diet plan which allows dieters to eat five Medifast meals plus one Lean & Green Meal each day. In addition to the many benefits of being on the Medifast diet is a choice of over 75 different meals, with a variety of support options that will assist clients on their personal weight loss journey.
