Weight Loss News

Become Yourself with Medifast

Posted by loseweight on 20 Feb 2012 | Tagged as: diet

It was just over two weeks ago when Medifast launched their latest branding promotion to “Become Yourself” amid a flurry of TV advertising and magazine promotion. So what is all the fuss about and how does this make life easier for dieters?

The launch featured a collection of new 30-second and 15-second TV commercials that focused on a real Medifast client, as well as their new social media and digital creative campaigns. It is based on the many cases of positive feedback the company has been getting from clients that lost weight easily and better still, managed to stay slim long after finishing the diet.

A real Medifast success story is showcased on the TV ads as Jessica Westmoreland stuns viewers by having lost a massive 85 lbs through being on the Medifast Program. The campaign follows her story since losing all that weight. Jessica truly has “Become Yourself” by taking control of her life and starting her own law firm. Add to that she became an athlete and is now eagerly planning her forthcoming wedding.

The campaign also see the launch of their new website, MedifastNow.com which features each of the company’s weight loss support channels. These are designed to provide clients with several options to suit their individual weight loss requirements. The website carries information on their online direct-to-consumer channel, branded as Medifast Direct along with their free personal coaching support channel, Take Shape For Life and details of the real world weekly support meetings that include an expert counselor to help with the ongoing program.

To their credit, since 1980 Medifast has been recommended by over 20,000 doctors which is a strong recommendation of trust. The Medifast 5 & 1 Plan allows clients to lose as much as two to five pounds per week or as much as 20 pounds during the first month. This is their most popular diet plan which allows dieters to eat five Medifast meals plus one Lean & Green Meal each day. In addition to the many benefits of being on the Medifast diet is a choice of over 75 different meals, with a variety of support options that will assist clients on their personal weight loss journey.

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Weight Loss Books More Popular than Ever

Posted by loseweight on 26 Jan 2012 | Tagged as: publications

While there are plenty of weight loss programs out there to help people shed those unwanted pounds and tone up their flabby winter hungover bodies for the summer beach season, it seems that more people than ever are returning to good old fashioned books to help them get back into a trimmer shape.

Sales of new and established weight loss books are rising and with several great new books hitting the bookshelves recently, the trend for overweight people to read their way to a slimmer figure appears to be on the increase. But its not only the hardback and paperback versions of these great books that are seeing a rise in sales. With the growing trend towards technology seeing more people than ever becoming owners of tablets such as the iPad and its copiers as well as the fantastically popular Kindle reader from online book giant Amazon, sales of the cheaper ebook versions of these great publications have skyrocketed.

You can buy a book published for the Kindle for a fraction of the price of the paperback price in the book stores. With ownership of Kindle readers growing daily and especially since Christmas saw huge volumes of Kindle devices sold, there is a massively growing market for electronic books. The good news is that authors and publishers are well aware of this side to the industry and are creating electronic versions of their hardcopy books for people to enjoy.

So how does reading a book compare to signing up to one of the major diets for losing weight?

For many people, reading a good book can be more inspiring and motivating than many propriety diet programs. This is simply because the most effective authors are able to stoke the fire and create interest while providing detailed diet instructions, recipes and plans all in a single book that costs far less than any diet program, online or in the real world.

So whether you like to read a real book that you can hold in your hand, or prefer the convenience of downloading a cheaper version onto your Kindle or iPad, the option is there and it is well worth investing the small amount of money in that it costs to educate yourself. Information is power, remember?

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FDA Warns HGC Weight Loss Aids Unproven and Illegal

Posted by loseweight on 30 Dec 2011 | Tagged as: weight loss supplements

The Food and Drug Administration (FDA) in conjunction with and the Federal Trade Commission (FTC) has issued a warning to companies selling over-the-counter HGC products that they are not authorized for weight loss and are illegal when sold for that purpose.

HGC diet weight loss supplement In a joint effort to protect consumers from being misled by advertising, promotion and sale in pharmacies and other pharmaceutical outlets of HGC products for the specific purpose of losing weight, the FDA and the Federal Trade Commission issued warning letters to companies who have been identified as illegally marketing them.

Often promoted and sold as weight reduction supplements or preparations, Human Chorionic Gonadotropin (HCG) is in fact only approved by the FDA for use as a female fertility treatment and certain medical conditions, but not as an aid for losing weight. HCG is actually a naturally occurring human hormone produced by the placenta during pregnancy. It is generally marketed in conjunction with an often dangerously low calorie diet plan.

It is the fact that some of the diet plans that are associated with HGC stipulate dieters restrict their intake to as little as 500 calories a day that has brought the practice to the attention of the FDA and other consumer protection agencies. Such a low daily calorie restriction is determined to be hazardous and even dangerous to a person’s health, according to the FDA. In some cases, claims are made about the ability of HGC to cause the body to burn abdominal fat for energy instead of that obtained from food, which the FDA says is unsubstantiated and lacks research-backed proof.

Included in the warning letters to some of the companies is the illegal use of the FDA logo on their websites inferring their endorsement of the company, which it does not.

Source: You can obtain the list of companies that have been issued official FDA warnings and more information from the FDA website here: FDA Action on HCG Products

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Nuratrim Fat Burning Weight Loss Supplement On Sale in UK Today

Posted by loseweight on 27 Dec 2011 | Tagged as: weight loss supplements

In the UK, the already popular in the US weight loss supplement Nuratrim goes on sale further enhancing this all natural pill’s credibility.

The 100 percent all natural supplement that has already been popularized by big name celebrities such as Jennifer Aniston, Mariah Carey and Kim Kardashian who have used it and enjoyed amazing results, will now be available to UK dieters who need that extra help to shift those stubborn excess pounds of fat that their diets don’t seem to be affecting. Being an all natural supplement, Nuratrim contains no drugs and therefore comes with no side effects that have dogged many drugs companies and caused so many weight loss drugs to be withheld from the markets.

Its not-so-secret formula contains three key ingredients that act together to create a metabolism boosting appetite suppressing powerhouse. Those ingredients are Glucomannan (Konjac mannan), licorice extract and green coffee.

The licorice extract and green coffee act together to boost the metabolic rate to cause the body to burn more fuel. It thereby causes a reduction in stored fat when the body gets to the point where it has used up all the fuel obtained from the diet and has to make up the shortfall from its energy store, which is the layers of fat that the dieter is so keen to lose.

The Glucomannan is a form of dietary fiber that is capable of swelling up in size by retaining as much as 200 percent of its own weight in liquid. This is the perfect and safest way to suppress appetite by filling the stomach with naturally occurring fiber and creating that “full” feeling after eating while preventing overeating because you feel fuller sooner. It also helps to prevent snacking between meals because you just don’t feel hungry!

In combination, these ingredients create a powerful means to cause a loss in weight over time because it helps to stop the dieter eating too much while also forcing their bodies to burn more fat. All you have to do is take one capsule in the morning with your breakfast and a glass of water and that’s it!

Of course, to get the most from this supplement, it will really help things along if you are already eating a healthy diet, or a calorie controlled weight loss diet, while also getting some daily exercise to help strengthen muscles and improve stamina while boosting fitness levels.

There are no side effects although if you are pregnant or breast feeding it is advised that you do not take Nuratrim during this period. The makers claim that it does not interfere with any kind of medication, making it safe for diabetics and those with thyroid problems to take. It is not recommended for children under the age of 16. If you have a medical condition that you are unsure about, you should consult your doctor.

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Nutrisystem: The Perfect Gift for Christmas?

Posted by loseweight on 24 Dec 2011 | Tagged as: diet

What did you ask Santa Claus for Christmas this year? Well I bet that if you’re overweight you might have thought of what can only be the perfect Christmas gift to counter the excesses of the festive holidays and get yourself set up nicely for a slimmer and healthier New Year!

Nutrisystem Christmas gift People are giving friends and family the gift of a lifetime to an overweight recipient in a Nutrisystem diet plan that they can get started on right after the Christmas blow-out of overeating, feasting and generally snacking on everything that is taboo the rest of the year. Its just too tempting to pass by that plate full of high calorie savory snacks or that basket overloaded with chocolate candies, so the excuse is made “Well, its Christmas so its okay!”

Most people tend to throw dietary caution to the wind over the next few days and eat a whole load of stuff they wouldn’t ordinarily eat in the name of enjoying the holidays and getting into the festive spirit. In fact, a good measure or two of some very nice liqueurs and other festive alcoholic drinks is part and parcel of the spirit of Christmas for many people. This, of course leads to a lowering of the will power and those snacks that would normally have been passed by are reached for and enjoyed with gusto!

So by receiving he gift of America’s most popular diet food delivery plan in their Christmas stocking, a good many people will be giving thanks for their salvation from the aftermath of all that over indulgence. And with Janet Jackson spokesperson for Nutrisystem bringing the message to the nation, it just makes so much sense to give a gift of a slimmer and more beautiful body to some lucky person this Christmas.

Imagine waking up Christmas morning to be presented with not a wrapped up collection of socks or handkerchiefs, but a delivery schedule for your first month supply of Nutrisystem! Some people might actually be insulted at first blush, but once the logic and common sense of the idea sinks in, they’ll see it as truly one of the most innovative and genius gifts they could possibly receive!

So what are you getting for Christmas this year? For some lucky folks, it will be a priceless voucher leading to a new slimmer and healthier body for 2012 compliments of Nutrisystem and a caring, thoughtful person!

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Janet Jackson Spearheads Nutrisystem Success

Posted by loseweight on 15 Dec 2011 | Tagged as: weight loss

The cat is out of the bag and a new big name celebrity steps up to become the latest spokesperson for Nutrisystem. Janet Jackson spearheads their latest promotional diet plan codenamed Nutrisystem Success™!

Nutrisystem celebrity spokesperson Janet Jackson After a lot of cloak and dagger backroom planning and stealth which saw affiliates prevented from starting cleverly crafted rumors to put out teasers that there would be a new celebrity coming on board soon, the news broke this morning. The official announcement was made that pop star Janet Jackson is that big name celebrity who will act as spokesperson for the company. She is featured in a new collection of advertisements for the company and has lost weight herself using Nutrisystem as the basis of her latest diet.

Fans across America will be tuning in to their TVs today and seeing the new commercials featuring Janet talking about her weight loss with Nutrisystem and how great she thinks the diet program is. Of course she would, since she is being paid an undisclosed sum to promote the company! But that’s neither here nor there as the big news is that America’s favorite diet company have put their money behind a promotional campaign that is set to anchor them as the number one diet company ahead of rivals Jenny Craig.

Nutribank

The Janet Jackson and Nutrisystem are collaborating on a big charity scheme named Nutribank which is being put together to distribute meals to the hungry. The idea is being kicked off in 2012 with the company providing $10 million in food contributions. They pledge to give the value of one dollar of company food to the scheme for every pound that is recorded as lost by their customers in 2012. Quite how they will monitor that will be a challenge in itself, although it is sure to provide a great motivating factor to customers to lose more weight by doing as much as they can to help themselves while on the diet.

These two make pretty good partners as they are both hugely popular, well established and have been household names for many years. The new diet plan accompanying the promotion takes over from their previous promotion which ended today.